Search Engine Optimization

Content

The content you have on your website is the most important aspect when it comes to proper SEO techniques.  When adding content to your site the best strategy to use is making sure your writing is unique, relevant, and provides valuable information to your customer. 

Image Optimization

Yes, optimizing the photos on your website is a big deal. Making sure every picture is labeled correctly will grant positive effects to your websites rank. The simplest of techniques can have some of the biggest of impacts. 

Keyword Optimization

Keyword optimization is huge. When designing a website, you need to know what keywords you want to target and apply them effectively. We never support the idea of keyword stuffing in your content. This will have a negative impact on your rankings. Google wants to give the user the best experience and reading the same keyword 1,000 times will not give a good impression to the viewers.

Site Descriptions

This is the tedious work that no one wants to do and end up not doing. Although things like page title, meta descriptions, H1, H2, and so on might seem small. The little things make the biggest of differences. The best way to explain this concept is let’s say you have two job applicants who are almost identical in every aspect except one thing. One of them took the time to get a haircut, shave, have a neat well outline resume while the other did not. Your POV on that applicant will be more well received than the other guy. Same applies to how google will look at your site vs your competitors.

Backlinks

Backlinks are vital for any SEO campaign. But not all backlinks are created equal. The best way to describe a backlink is let's say you are on a website and within the content there is a word or possibly a URL that is highlighted and when you click on it, it brings you to a different website. That link is called a backlink. The more quality backlinks you have let’s Google know your website is "worthy." 

Citations

A citation is when you have your business listed. For example, an online directory that has the name of your business, the address of your business and a phone number to your business. The more citations you have the more verified your business becomes in the eyes of Google. If there are any discrepancies this can raise a red flag. For example, you change the location of your business. You need to update that in all the places it was previously listed. Although this process is time consuming it is well worth it.

Social Profiles

Building social profiles are not only free but are a great way to broadcast your business to the world other than just Google. People use the internet in all sorts of different ways and having your business listed in as many places possible increase the chance for a customer to see your business as well as become a new client. Not only that, if a potential lead is doing research about your service, having multiple platforms where they can research you builds trust. It shows them you are established and gives them the confidence to reach out knowing you will take care of them properly.